‘Serious creativity’ may sound like a paradox. Many times creativity is associated with artistic activities like art and dance. But an increasing amount of corporate companies is taking it seriously. They even make creativity part of their mission statement. Simply because they acknowledge they cannot survive in a fast changing world without looking for those unexpected, new ways of doing things. And that requires creative thinking.
Rody Vonk has years of experience in developing creative concepts. Nowadays he uses his knowledge in this area in facilitating trainings on innovation. He helps teams, managers and decision makers to kickstart their innovation journey.